Rozina combines her academic background in Interior Design and passion for Design thinking, as an Entrepreneur running her own businesses. Design2Style, a branding and design agency specializing in project management and the renovations of private and commercial renovations, to the more recent initiative of the Belgium Design Council. Primarily focussing on promoting design, creativity, technology as a key levers for change in community and business projects for economic and social growth.

She has varied experience ranging from branding, concept and design development within the corporate hospitality sector, working with the UK based leading boutique hotel brands, to various of roles in an international multi-brand hotel group, located within the Brussels H.Q for several years.

Passionate about people, she is a keen advocate on women supporting women and you’ll often find her networking at a variety of events, collaborating and talking, which she is rather good at and throughly enjoys.

Rozina champions the value of brand design, design thinking and strategy, as an approach to improving processes, environments, businesses and communities.

Continually advocating the benefits of collaborative creative community projects, along with the benefits of designing our Districts, Cities and environments. Not afraid to tackle challenging and complex problems, including challenging political systems and traditions, she thrives on sharing her creativity and spreading the word.



Screen Shot 2016-02-16 at 23.41.13Philip Mahoney is an experienced all rounder. He has the ‘cocktail mix’ of what it takes to advise on the ambitious BDC projects. Philip will be an instrumental player in the BDC organizational and project strategies.

In his 30-year career, Philip Mahoney has managed hotels in the UK, Croatia and Mauritius for Malmaison, Lonrho, De Vere, Radisson Blu and Regent Hotels before moving into regional responsibility for Radisson Blu and Hotel Missoni in the UK and Ireland. He moved into his current role of Vice President of F&D Carlson Rezidor, 3 years ago. Philip was on the Tourist Board, Chair of Hotels Association and Chamber of Commerce Board in Glasgow, the Chair of the British-Croatian Chamber of Commerce, a board member for the American Chamber of Commerce in Croatia and on the Zagreb Tourist Board.

Experience in linking company, brand and design strategies to concept and product development, pricing and cost initiatives, Philip has experience in working with Government organisations and businesses ranging from a restaurants, bar and hotels. He is currently the Food & Drink Vice President for the Carlson Rezidor Hotel Group in Europe, Middle East and Africa.

As an E3 Board Advisor, with his expertise he will keep the BDC Clients and Partners on their toes. His ‘no messing’ straight talking mixed with his satirical sense of humour will be an added value for the Belgium Design Council.




As a designer, creative director, design strategist, writer-director, he explores conflicting constraints in evolving and hybrid contexts via his design agency Architempo. He is dealing with storytelling in multiple media, space and technologies, from high-tech interactive installations (Extrafiction framework, science museums) to low-tech mise-en-scene. In parallel to strategic design, Alok b. Nandi is active in media art and design, with a focus on interactive mise-en-scene and narrative architecture.

Born in Congo. Raised in Zaire. Based in Brussels.

Background combines engineering, management and film studies.

His previous professional experiences include a.o. advertising (P&G – Procter & Gamble), film production, exhibition design and new media in publishing (Casterman – publisher of a.o. Tintin, groupe Flammarion).

Alok Nandi is a lecturer and invited professor as well as regular speaker at international conferences and events (incl. PechaKucha Tokyo, TEDx Flanders). In parallel, he launched PechaKucha Brussels and initiated the Belgian presence of Interaction Design Association, IxDA. Alok Nandi co-chaired Interaction14 in Amsterdam [ ] and currently serves on the IxDA Board of Directors (2015-2017).



Vincent started working in the field of architecture and for various companies in competition design and 3D visualisations.

He was involved in building the sites of the Vlerick Campuses, both in Gent and Leuven, as an architectural project manager. He was also responsible for the retail design and several brand launches for a total of 20 brands for L’Oral Luxe Benelux. At the L’Oral’ Paris headquarters he designed the new look for Helena Rubinstein as an international brand & retail designer.

Combining his masters degree in architecture at St-Lucas, a Vlerick MBA in general management, a VIK MBM Master in Building Management and a personal and business coaching degree, combined with his 17 years experience and his creative mind, he now assists companies as an independent creative coach. Matching business and creativity with the brand as a goal in itself.



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Werner has a variety of interests and experience. Combining legal and international procurement management experience to running a business of exporting Belgian quality products. Experiences which have taken him to international missions from Rio to Norway with is sideline business.

In his current role at Etex (construction industry), he specializes in global sourcing, process improvements and global IT cost management.

Combining this with voluntary management of a Community Youth sports club in Brussels, implementing change management from the financials and organizing inclusive/diversity social aspects into the projects for Community run club. He is highly motivated and dedicated to organizing, managing and optimizing available budgets and resources. Specializing in innovation, cross border and investment projects, skills of which are deemed necessary to the Business Design Council Projects.